June 12, 2023

Alexandra Thiltges

Printed matter Vichy





Divinely feminine...

 

Aaaaah... the vhichy...

 

Well-known to all and available in all shapes and colors, this print dresses young and old alike. It can be cute, chic and even a little sexy, like our famous Plongeant or our two-piece Scarf bikini top.

Hot, isn't she?

But this print has been around for many generations now, and its success is nothing new...

The heyday of Vichy dates back to the 60s. But the irresistible charm of its small checks brought it back to center stage a few years later. The great couturiers are constantly revisiting it.

Even our home decor is decked out in small checks. Vichy brings a vintage yet stylish touch to our wardrobes, bags and bed linen.

While it can be the reflection of a well-behaved little girl, it can become that of an assertive, chic and sensual woman.

 

Even the biggest celebrities are showing off their best Vichy pieces, like Jackie Kennedy in her superb yellow vichy dress.

The popularity of vichy continues to flourish in Europe. French actress Brigitte Bardot appeared in a vichy dress with ruffles at her wedding, much to the delight of onlookers.

 

Fashion icon Princess Diana also proudly wears the Vichy.

 




At Anja, we're very proud that our Vichy pieces - from socks to blouses to Swimsuits bathing suits - are such a hit.

 

We've chosen to develop this print because we believe it's a wardrobe essential. Feminine and timeless, it adds that "stylish" touch to our beach or city outfits.

So if you too have a soft spot for this motif, don't hesitate any longer!
Enhance your wardrobe! Adopt these little checks and approach everyday life with the same class as Lady Diana!

Go for Vichy.

Alexandra Thiltges